On Wednesday November 16, 2011 students from Grosse-Ile School participated in National Entrepreneurship Day activities organized by CEDEC, in partnership with Grosse-Ile School, the local Community Learning Centre and the Carrefour jeunesse-emploi des Iles.

Forty students from elementary and high school participated in hands-on learning activities throughout the day, beginning with a short introduction to the meaning of entrepreneurship and National Entrepreneurship Day.

Elementary students went through the steps of developing their own business, a Cup Cake bakery. The students were tasked with carrying out a market study, reviewing their budget and pricing their product, they also were required to create a marketing strategy and brand for their business and product.

High School students participated in an artisan workshop on pottery making, facilitated by Nancy Clark, daughter of Geraldine Cyr from the Maison du Potier. The students learned the link between arts and entrepreneurship as well as the importance of creativity when it comes to business and product development. The students were required to create a brand and marketing strategy for their product and business, along with budget and price. Students presented their brand and product to a panel of judges and had to explain and defend their strategy. High school students were also given the opportunity to play entrepreneurship trivia and participate in an entrepreneurship rally.

CEDEC would like to thank the partners and everyone who helped make this day a successful hands-on learning experience for the students. CEDEC would like to send a special thank-you to local volunteers Jennifer Dickson and Cynthia Donavan Turnbull who graciously donated their time to help make this event a success.