Regional organizations working together to support tourism on the Lower North Shore
Blanc-Sablon (QC) – December 20, 2016 – Cultural tourism is a growing market and communities along Quebec’s Lower North Shore are taking full advantage of this opportunity.
Since 2014, partners and stakeholders have been meeting regularly as part of a Regional Tourism Ad-Hoc Committee to support and drive tourism development on the Lower North Shore. Partners and stakeholders sitting on the Ad-Hoc Committee include:
- The Coasters Association,
- Association touristique régionale (ATR) de Duplessis,
- Voyages Coste,
- Société d’aide au développement des collectivités (SADC) Côte-Nord,
- MRC du Golfe-du-St-Laurent
To support the committee, CEDEC has appointed a Tourism Coordinator to ensure the continuation of this network of partners. This investment aligns with CEDEC’s Tourism 2025 strategy to build tourism initiatives across Quebec and diversify local economies.
The committee has played a lead role in conducting community consultations in each community along the Coast to identify and prioritize tourism opportunities as part of a regional tourism development plan.
A market analysis, completed in March of 2016, also identifies new markets and trends to guide tourism marketing for the region. The ‘Chicoutai’ scenic route between Old Fort and Blanc-Sablon, launched in June, is a collaboration with businesses along the route and efforts are underway to revise and revamp the Tourisme Basse-Côte-Nord website and social media channels with financial assistance from local partners.
Emploi-Québec is supporting a pilot project to engage workers in different community tourism initiatives across the Lower North Shore. Working together, the partners involved in the Ad-Hoc Committee continue to support and guide the creation of tourism-related business and attractions and develop the enormous tourism potential that will benefit all residents on the Lower North Shore.
CEDEC (Community Economic Development and Employability Corporation) is a leading partner and driving force for community economic development and employability. For more information on CEDEC’s Tourism 2025 strategy, visit www.cedec.ca/tourism.
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