Client Impact

Groupe Urbox

Groupe Urbox is a multidisciplinary architecture firm specializing in urban design for municipal, industrial and commercial clients. Their mission is to provide residents and visitors of small Quebec municipalities’ environments that are a reflection of who they are.

Joannie Joubert, Urbox’s president, was looking for guidance to help improve sales and marketing techniques for her small business.

CEDEC Small Business Support’s certified GrowthWheel® advisor first helped her assess her current sales approach and marketing activities in order to determine where particular roadblocks lay and why her lead generation activities weren’t working. They then worked together to craft an improved sales script and used role playing sessions to prepare her for future sales presentations.

In Joannie’s own words: “I was immediately impressed by CEDEC Small Business Support’s professionalism. The one-on-one sessions were very well planned and methodical. Receiving this type of business advice also helped me discover that I was not targeting the right type of clients. The GrowthWheel® worksheets were a great tool to help me pinpoint the ideal client profile for my type of business.

To tell you the truth, I did not expect my business advisor to understand my business so well. He has helped me shift my mindset about the way I look at my business. I am more open to experimenting with ‘out of the box’ sales and marketing techniques and I’m looking forward to tapping into new sales channels that I had never considered before.”

“I did not expect my business advisor to understand my business so well. He has helped me shift my mindset about the way I look at my business. I am more open to experimenting with ‘out of the box’ sales and marketing techniques and I’m looking forward to tapping into new sales channels that I had never considered before.”


– Joanie Joubert

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