Tourism Information Network – Edition 13

TOURISM INTELLIGENCE NETWORK | Edition 13 | March 2018

In partnership with RDÉE Canada and the Chaire de tourism Transat de l’ESG UQAM, this initiative is designed to share essential information to support the development of the tourism industry within Canada’s Official Language Minority Communities.

PRODUCT DEVELOPMENT

Joining the village-relais network

The term village-relais refers to a municipality, recognized by the Quebec Ministry of Transport, where the tourist venues and natural and cultural attractions provide a variety of services for visitors as well as a pleasant and safe place to stop. One of the objectives for implementing a village-relais is to support local and regional development. A municipality wishing to obtain village-relais accreditation must go through four stages:

  1. Affirmation of local commitment;
  2. Application by the MRC, taking into account eligibility requirements;
  3. Creation of an application file that specifies the criteria required to comply with the quality charter and the actions to be carried out within a five-year period to provide improved access to people with reduced mobility;
  4. Admission into the village-relais network.

The Website of the Fédération des villages-relais has a ‘tools’ section and three discovery tours centered on heritage and culture, the outdoors and agritourism.

Source: Ministère des Transports (In French only)

Source: Villages-relais

Three rules for increasing a city’s appeal

Charles le Gallo, Public Relations and Social Media Assistant at the Bordeaux Métropole Visitor Information Centre has three suggestions for cities eager to attract more tourists:

  1. Take care of its beauty assets by:
  • Restoring the downtown core to preserve its architectural and historical heritage;
  • Promoting “slow” itineraries that encourage visitors to stroll rather than stride;
  1. Make it more accessible, either by promoting low-cost air transportation or carpooling;
  1. Boost its content assets: use influencers or locals telling their own story as the basis for creating events and digital content.

Source: etourisme.info (In French only)

Customized guided tours offered by locals

Tourists visiting Nantes can now go to #monguide to book a private, customized tour of the historic city centre or the Island of Nantes. This two-hour interactive adventure, developed by Le Voyage à Nantes, a destination marketing organization, is for groups of one to ten people.

After booking online, customers choose the date and time of their tour and arrange a meeting place with their local guide. Before setting out, the visitors and the guide discuss the tour and create the route together. The guide is able to take them to special places only he or she knows about, to give visitors a unique experience of the city.

Source: Nantes Tourisme

Making tourist attractions more accessible

Polymorphe Solution is an online store that sells turnkey products and simple solutions for destinations eager to accommodate customers with disabilities and make their cultural and tourist attractions more accessible. Polymorphe products include:

  • kits to help employees welcome and communicate with disabled visitors;
  • signage to advertise their ability to provide these services;
  • help working with groups of disabled visitors and also disabled individuals.

Source: Polymorphe Solution (In French only)

MARKETING

Promoting a region through video clips

Culture Mauricie has made seven video clips that feature local artists from different disciplines performing in various well-known places that were recognized as the “people’s choice” based on the “Opération Paysages Mauricie” project.

The contest enabled area residents to submit over 350 suggestions of favourite places, to give their opinion on what they think constitutes an integral part of the Mauritian identity, and say what they want to pass on to future generations.

A panel of experts in each of the MRCs selected a so-called “heritage landscape” that bears the mark of human activity. The goal of the videos is to enhance and protect these heritage landscapes, as well as raise awareness of the fact that these places reflect the identity of the La Mauricie region. The “Opération Paysages Mauricie” project is a collaborative effort involving several partners, including Tourisme Mauricie. Watch the videos here.

Source: Culture Mauricie (In French only)

PARTNERSHIPS

Joining forces with Airbnb to increase rural tourism

The French department of Eure-et-Loir, in the Centre-Val de Loire region southwest of Paris, has joined forces with Airbnb to try and increase the number of short-stay visitors to the region. A timely initiative given that, as noted by Claude Térouinard, Chair of Eure-et-Loir’s Departmental Council and the ADRT (Agence de développement et de réservation touristiques), over half of the department’s communities have no tourist accommodations.

The partnership’s four main areas of action are as follows:

  1. Provide information on the region’s various accommodation options and details about the number of visitors to the department through Dataville, an open data platform dealing with accommodation and guest activity;
  2. Help develop local Airbnb hosts;
  3. Start a club of local Airbnb hosts to reinforce a sense of community;
  4. Make the department of Eure-et-Loir better known both in France and abroad.

Source: Caisse des dépôts des territoires (In French only)

HR AND JOB TRAINING

Everything you need to know about the Temporary Foreign Worker Program

The Temporary Foreign Worker Program (TFWP) is a program that “allows Canadian employers to hire foreign nationals to fill temporary labour and skill shortages” as a last resort, “when qualified Canadian citizens or permanent residents are not available.”

The Conseil québécois des ressources humaines en tourisme strongly advises employers to contact one of the two bodies that administer the program (Employment and Social Development Canada and the Ministère de l’Immigration, de la Diversité et de l’Inclusion du Québec) before taking any steps to check whether the profession is eligible for the program. The Conseil also lists 10 things employers should know in order to make an informed decision.

Source: Conseil québécois des ressources humaines en tourisme (In French only)

Recruiting and retaining the best employees

Denis Morin, Certified Human Resources Professional and Professor of Human Resource Management at UQAM’s ESG School of Management has the following advice for employers eager to recruit the cream of the crop:

  1. Be proactive. Increase your visibility by attending trade shows, hosting open days for prospective employees, doing social networking, etc.;
  2. Be realistic in how you describe the job, both in written job descriptions and during interviews. For instance, the employer could suggest that the applicant watch someone doing the job they are applying for;
  3. Successfully integrate new employees into the company by providing support and establishing a pleasant work environment;
  4. Establish trust through performance management that focuses on supervisor-employee partnerships. Keep employees informed and provide them with regular feedback on their performance.

Source: Resto Staff (In French only)

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