Tourism Information Network – Edition 7

Edition 7 | February 2017

In partnership with RDÉE Canada and the Chaire de tourism Transat de l’ESG UQAM, this initiative is designed to share essential information to support the development of the tourism industry within Canada’s Official Language Minority Communities.

PRODUCT DEVELOPMENT

  • Old factory gets a second lease on life with First Shift
  • Designing child-friendly tours child’s play
  • Culture and heritage trail steps away from the National Capital
  • Reaping the benefits of gastro-tourism
  • Going on a Food Trip? Don’t forget your Tasting Passport!
  • Former ceramics factory gets a makeover
  • Audioguide helps francophones learn about the NWT

MARKETING

  • Témiscouata video clips showcase regional attractions
  • Interactive maps show the way to Alsatian specialties

PARTNERSHIPS

  • The ÉCONOMUSÉE® Network comes to Alberta

TRAINING

  • Training the entire community to provide a positive client experience
  • Oregon leads the way in supporting rural communities

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PRODUCT DEVELOPMENT

OLD FACTORY GETS A SECOND LEASE ON LIFE WITH FIRST SHIFT

First Shift is a 50-minute, self-guided tour created by Borealis, a place that explores the history of the paper industry in Trois-Rivieres. The tour takes the walker into the world of an employee doing his first shift at the Canadian International Paper Company (CIP), once the world’s largest paper mill. This 2-km immersive tour tells the story of the mill and the surrounding neighbourhood through soundscapes, testimonials, anecdotes and archival photos. Participants can even pick up an employee lunchbox and enjoy a picnic along the way. Thanks to the collaboration of locals who donated their personal archives, Borealis has succeeding in repurposing the factory, giving it a second lease on life.

Source: http://www.arts-ville.org/bulletins-communiques/article/le-parcours-urbain-premier-%C2%AB-shift-%C2%BB-a-trois-rivieres/ (in French only)

Source: Borealis

DESIGNING CHILD-FRIENDLY TOURS CHILD’S PLAY

The Lanaudière region’s cultural tourism roundtable (Table de concertation en tourisme culturel de Lanaudière, or TACTOC) has created a fun, educational and interactive mobile app called Mystères dans Lanaudière, or Lanaudière Mysteries. The French-only app is designed for 6- to 12-year olds, and the goal is to inspire them and their families to go on any one of nine different tours to unlock the mysteries of various local heritage sites. The app tests children’s puzzle-solving skills, as they try and identify the mysterious characters using puzzles, 360o photos and charades. The application includes all nine tours and can be downloaded for free from the App Store or Google Play. It’s suitable for tablet and mobile devices and can be used offline.

The Lanaudière Mysteries initiative was made possible thanks to the culture and tourism development resources allocated by the six RCMs in question (or their representative bodies), the financial participation of the CRÉ (Conférence régionale des élus de Lanaudière) and the provincial Ministry of Culture and Communications.

Furet is a mobile app development company specializing in apps that focus on heritage in a fun and interactive way. Now, users can use the Furet website (in French only) to design and create their own games – quizzes, treasure hunts, interactive walking tours, and more! These can then be shared on the Furet Factory application, available from the App Store and Google Play.

Source: http://www.furetcompany.com/site/wp-content/uploads/2015/08/Box-Communiqu%C3%A9-de-presse.pdf (in French only)

CULTURE AND HERITAGE TRAIL STEPS AWAY FROM THE NATIONAL CAPITAL

Based on the concept of Boston’s Freedom Trail, Gatineau is creating an 8-kilometre trail to highlight the city’s cultural and heritage attractions. The route will be painted red and feature interpretive panels at various points along the way. Tourisme Outaouais partnered with the City of Gatineau, Vision Centre-Ville and the 150th Anniversary of Confederation Committee to create the trail, to be inaugurated at the beginning of the 2017 summer season. The goal is to attract the many thousands of tourists who visit the Canadian Museum of History each year.

Source: http://www.lapresse.ca/le-droit/actualites/ville-de-gatineau/201612/15/01-5051779-2017-sentier-culturel-et-application-mobile-a-gatineau.php (in French only)

 

REAPING THE BENEFITS OF GASTRO-TOURISM

Eighteen months ago, two Magdalen Islands associations, Bon goût frais des Îles de la Madeleine and Tourisme Îles de la Madeleine, joined forces to concoct a gourmet tourism offer. Their combined efforts resulted in two innovative projects: a Food Trail, that showcases seven producers, growers and artisans, and a tour that focuses on the authentic, homegrown dishes served in eight restaurants. During their first season, both projects (the Food Trail and the Tour of typical dishes) caused quite a stir among local visitors and provided the impetus for many local companies to develop and/or promote their products.

Gastro-tourism is an increasingly important focus among tourists. A recent survey of Tourisme Îles de la Madeleine showed that 25% of visitors to the islands take part in food-related activities during their stay, and that this aspect of their trip is an important factor for four out of every ten travelers.

Source: http://www.lapresse.ca/le-droit/actualites/ville-de-gatineau/201612/15/01-5051779-2017-sentier-culturel-et-application-mobile-a-gatineau.php (in French only)

 

GOING ON A FOOD TRIP? DON’T FORGET YOUR TASTING PASSPORT!

A French start-up has joined forces with more than 50 Parisian and Lyonnaise artisans and shopkeepers to revolutionize gastronomic tourism. How? By persuading tourists to carry a Tasting Passport with them as they walk around the city on their own self-guided gourmet tour. The booklet (and the associated mobile app) includes maps, information on the products on offer, and anecdotes about the artisans. The six Tasting Passports each include six pre-selected products and are valid for six months. The Food Trip team intends to expand the concept to more than 10 other cities in 2017.

FORMER CERAMICS FACTORY GETS A MAKEOVER

The Spanish town of Sant Cugat del Vallès lies on a large floodplain some twenty minutes from downtown Barcelona. It has long been well-known for its impressive architectural and cultural heritage; more recently, it opened Mercantic, a flea market located on the premises of a former ceramics factory, now a chic, vintage location. The new Vintage Festival is held the first weekend of every month. It’s a fun event with lots of cool, quirky antiques. There’s something for foodies, too: local specialties are sold at food trucks, and nearby restaurants feature market cuisine. The El Siglo Cultural Centre houses a second-hand book shop, where people can eat brunch and sample the local Vermouth while reading a good book.

AUDIOGUIDE HELPS FRANCOPHONES LEARN ABOUT THE NWT

The podcasting application enables French-speaking visitors to discover the oldest part of Yellowknife, with its log cabins, mining heritage buildings, works of art, as well as its larger-than-life characters: trappers, bush pilots, geologists, miners, journalists, prospectors and adventurers. This four-kilometre self-guided tour features a total of 33 points of interest.

Source: http://cdetno.com/en/tourism/

MARKETING

TÉMISCOUATA VIDEO CLIPS SHOWCASE REGIONAL ATTRACTIONS

The Témiscouata RCM has launched a brand new series of six one-minute video clips. The initiative is part of the RCM’s new strategy aimed at showcasing the region’s strengths by boosting its attractiveness and improving communication, more specifically with visitors. Two clips that focus on vacationing in Témiscouata invite the viewer to experience the region’s wide-open spaces, discover its culture and history as well as the natural beauty of its lakes, rivers and forests.

INTERACTIVE MAPS SHOW THE WAY TO ALSATIAN SPECIALTIES

Escales alsaciennes is an Alsatian gourmet tourist route that features local producers’ skills and products. An associated website provides information on the route and the various themes. It also provides visitors with a brief description of the various partner companies and an interactive map so they can create their own personalized itinerary. Once the stopover points have been selected, the traveler receives a roadmap, complete with itinerary, travel time, company information, etc. What a great way to showcase local artisans!

Source: http://www.escalesalsaciennes.fr (in French only)

PARTNERSHIPS

THE ÉCONOMUSÉE® NETWORKD COMES TO ALBERTA

The ÉCONOMUSÉE® Network Society (ENS) and the Alberta economic development council (Conseil de développement économique de l’Alberta) recently signed a collaboration agreement to establish the ÉCONOMUSÉE® model in Alberta. The concept involves opening artisans’ workshops to the public. The goal is to enable them to share their skills and passion for their trade, thereby providing an interactive and educational experience, introducing local culture to the public, and helping preserve an intangible cultural heritage. The international ENS consists of 76 artisans.

Source: http://tourismexpress.com/nouvelles/projet-d-implantation-du-modele-economusee-r-en-alberta (in French only)

TRAINING

TRAINING THE ENTIRE COMMUNITY TO PROVIDE A POSITIVE CLIENT EXPERIENCE

The Town of Mont-Tremblant and its partners – Tourisme Mont-Tremblant, Mont-Tremblant National Park, the Tremblant Resort Association, the Greater Mont-Tremblant Chamber of Commerce, Emploi-Québec and Domaine Saint-Bernard – have launched a training program for employees and employers in the region. The program is designed to help participants become more familiar with the area so they can be ambassadors for the destination, thus providing a more meaningful customer experience. Training for local employees, managers and employers started January 18 and will run until March 29, 2017.

Source: http://www.linformationdunordmonttremblant.ca/actualites/2017/1/9/mont-tremblant-lance-une-demarche-pour-creer–l-experience-clien.html (in French only)

OREGON LEADS THE WAY IN SUPPORTING RURAL COMMUNITIES

Oregon’s Rural Tourism Studio is a robust training program designed to help rural Oregon communities in tourism planning, development and management to support their continued economic revitalization.  Travel Oregon has created a short (7-minute-44-second) video on Oregon’s Wild Rivers Coast area that shows how the region is working together to stimulate the local economy through agritourism, outdoor recreation and developing strong local networks.