Tourism Rendez-vous

The Tourism Rendez-Vous in Gaspé and Percé on May 23-25, promises to be an exciting event featuring a mix of conferences, networking, workshops, and training sessions about trends, resources, technology development, and marketing and human resource challenges of the tourism industry.

Tourism stakeholders and small businesses will learn how to maximize economic potential of Canada’s growing tourism industry.

Don’t miss this important opportunity to meet experts that can directly help you to grow your business or tourism venture. Come share your challenges and ideas for future development in Quebec’s Gaspesie with your peers and with Canada’s leading tourism marketers, Destination Canada and the Tourism Industry Association of Canada.

Are you buying more than one ticket for your team? You can purchase in blocks and share the tickets afterward.

If you have questions, contact CEDEC at 1.888.641.9912.

* When you receive your ticket by email, you will be prompted to select your workshop and event choices

Program

We are updating our program daily. Please check back often for information about our sessions, workshops and presenters.

9:00 AM  – 4:00 PM

INVESTING IN DIGITAL PUBLICITY: FROM STRATEGY TO ANALYSIS | HÔTEL DES COMMANDANTS
Presenter: Jonathan Nicolas, Consultant and instructor
Presentation in French

Understand the latest advertisement opportunities and master your investments and spending on digital advertising on Google, YouTube, Facebook, Bing, Twitter and LinkedIn.

Spaces are limited to 25 participants and there is an additional cost of $80.
Access is on a first come, first served basis. To register for this workshop, please contact Anik Synnott at admin@cctgaspe.org or (418) 368-8525.

1:00 PM – 4:00 PM

DEMOGRAPHICS: CHALLENGES FOR COMMUNITY DEVELOPMENT AND TOURISM NEEDS | HÔTEL DES COMMANDANTS
Presenter: CASA
Presentation in English

Get an overview of demographic and socioeconomic data of the English-speaking population around the coast, followed by a discussion about opportunities and challenges to increase the vitality of our communities.

5:30 PM – 9:00 PM

PAST, PRESENT AND FUTURE OF THE MI’GMAQ COMMUNITY IN THE GASPÉSIE | MI’GMAQ ADMINISTRATIVE CENTRE
Presentation in English

Even before the arrival of Jacques Cartier to the Gaspé peninsula, the Mi’gmaq First Nation community was conducting trade with visitors, mainly fishers. There are three Mi’gmaq nations in Quebec’s Gaspésie: Gespeg, Gesgapegiag and Listuguj.

As tourism becomes more important for these communities, they will share with us their PAST, PRESENT, and FUTURE, with a focus on tourism projects they are working on to generate revenue from the area’s tourism sector.

*Mi’gMaq traditional meal will be served. Evening menu and program coming soon

8:00 AM – 9:00 AM

PRESENTATION: CEDEC TOURISM STRATEGY| HÔTEL DES COMMANDANTS
Allen Richards and Audrey Keating
Bilingual presentation

CEDEC’s Tourism 2025 Strategy is a 10-year roadmap to guide tourism development and strengthen the tourism offer of Quebec/Canada among international tourists. This presentation will explore the four pillars at the core of CEDEC’S tourism strategy and how Quebec’s official language minorities communities can thrive by taking part in the tourism industry.

*Breakfast included

9:30 AM – 11:15 AM

MAXIMIZING THE IMPACT OF CRUISE SHIP TOURISM | PEARL MIST CRUISE SHIP
Amy Powers
Director, Cruise Maine USA
Presentation in English

Amy Powers will speak about the impact and benefits of cruise ship tourism on destinations, using the example of Bar Harbor, located near Acadia National Park, and Portland, Maine. Attend this presentation, aboard the Pearl Mist cruise liner at port, to gain a better understanding of how the Gaspé tourism industry can maximize the impact from this market.

** Limited capacity. This event will take place aboard the Pearl Mist cruise ship. For security reasons, your date of birth is required during registration. Registration deadline is May 17.

IMPACT OF FESTIVALS ON SMALL TOWNS | HÔTEL DES COMMANDANTS
David Felker, CEDEC
Bilingual presentation

How can a simple festival bring tourism dollars and economic vitality to a small community? We will look at simple tools and calculators to show how an event can impact a community.

12:15 PM – 1:15 PM

A VISUAL COLLECTION OF PROMOTIONAL VIDEOS AND MATERIAL CELEBRATING TOURISM IN GASPESIE-DES-ILES | HÔTEL DES COMMANDANTS

* Includes lunch

2:00 PM – 2:45 PM

PLAYING CULTURAL ROLES WHILE STORYTELLING | BERCEAU DU CANADA
Presenter: Patrick Dubois
Presentation in English

In August 2011, Patrick Dubois decided to make a change in his life by moving to the Gaspésie. The idea of becoming a story-teller charmed him completely. He started La Petite Grève, based on the idea of offering a story telling show during the summer, by the sea, around a campfire. Supported by a friend, David Bouchard, they researched good stories and how to best present the show.

La Petite Grève’s first show was in June 2012, and received an overwhelming response from the public.

By the end of that summer, (after 50 shows!), he took his shows and workshops into schools and has since become a key component Carleton’s summer tourism scene.

This workshop will look at how to maximize local culture and how giving broad cultural experience to tourists is important for business. It will examine the crucial role staff plays in providing quality services and will shed light on the role that all community members can play in creating a positive tourism experience.

USING HERITAGE BUILDINGS FOR EXPERIENTIAL TOURISM | BERCEAU DU CANADA
Mary Robertson and Kim Harrison
Presentation in English

Duthie Point, located on Chaleur Bay, is home to 18 heritage buildings dating from the late 1700s to 1910, and spans 82-acres.

In 1989, the site opened as an historic village with costumed staff and historical re-enactments.  Today, staff are working to re-imagine the site in order to attract today’s tourist and become self-sustainable.  Hear about the challenges of maintaining heritage buildings and the solutions outlined in Duthie Point’s new long-term plan.

WHAT’S NEW IN TOURISM IN ROCHER-PERCÉ | HÔTEL DES COMMANDANTS
Presenter: Gregory Molnar
Presentation in French

The MRC of Rocher Percé has seen the opening of two new tourism attractions last year on its territory with the Geoparc in Percé and Nova Lumina in Chandler. New developments will be offered by these organizations this summer and this workshop by the Tourism Office of Rocher Percé is an opportunity to learn more.

Last winter’s storms severely damaged the shoreline of many areas, in particular Percé. Attend this event to learn more about this situation and the initiatives being explored to address these critical issues.

MARKETING GASPÉSIE | HÔTEL DES COMMANDANTS
Stéphanie Thibaud, Tourisme Gaspésie
Presentation in French

This workshop will present the work being done by Tourisme Gaspésie to promote the region across Quebec and beyond. Learn about new trends in tourism and the development of certain sectors to increase tourism activity throughout the year.

3:00 PM – 4:00 PM

VOLUNTOURISM IN GASPÉSIE | BERCEAU DU CANADA
Wilma Zomer
Presentation in French

An increasing number of online initiatives allows for a variety of ways to travel. Air BnB achieved international fame by enabling tourists to rent unique accommodations. Likewise, there are numerous websites that rely on work being exchanged for room and board. For example www.Workaway.info, www.helpx.net, www.wwoof.net are just some of the endeavours enabling people from throughout the world to work on collective projects.

On one hand, it is a frugal way to travel, to learn, to make time to meet new people and live in a community. On the other, it represents sharing a lifestyle, getting help for projects, exchanging work methods, and welcoming people from everywhere around the world. This workshop will present the main websites for voluntourism and the many benefits of such a lifestyle.

TOURISM SURVEY OF THE ENGLISH-SPEAKING COMMUNITY | BERCEAU DU CANADA
Presenter: Cathy Brown
Presentation in English

In 2016, CASA and CEDEC conducted an opportunities analysis related to the tourism sector of the Gaspé Coast. This session will outline the findings including a scan of what is presently available, workforce needs, and new opportunities for the English-speaking community in the region.

TOURISM INITIATIVES FOR OFFICIAL LANGUAGE MINORITY COMMUNITIES | HÔTEL DES COMMANDANTS
Presenter: Julie Fafard
Presentation in French

The Francophone Economic Development Council of Alberta (CDÉA) is the official French-language tourism organization in Alberta. CDÉA highlights bilingual francophone entrepreneurs and provides access to information in French. Through different tools and marketing campaigns within Francophone regions, they are providing significant support to the economic development of the province.

THE POWER OF SOCIAL MEDIA FOR TOURISM | HÔTEL DES COMMANDANTS
Presenter: Marie-Claude Brière
Presentation in English

Two themes will be addressed: how to develop a social media strategy and how to increase the online representation and presence of the English-speaking community.

Social media plays a crucial role in the communications and marketing world. Nowadays, it takes interactions on various platforms to reach a large audience. Knowing how to use them optimally is necessary to maximize potential outreach. Drawing from other people’s experience allows tourists looking for experiences to dream a little more. An efficient online presence is important to reach members or clients and promote projects and products. In this workshop participants will brainstorm ideas to increase the online presence of tourism stakeholders using social media.

5:00 PM – 9:30 PM

CONCERT-ACTION EVENING | HÔTEL DES COMMANDANTS
Brought to you by SADC Gaspé

Theme: Dare ! ….FROM DREAM TO SUCCESS…

Who hasn’t heard in his life, at least once, this sentence: “I’ve dared … and I’ve succeeded!” Being at the head of a creative and innovative company requires time and investment, but above all, “daring to see” and “hearing otherwise”. It’s to encourage and accept ambiguity, tolerate and discuss absurd ideas and focus on results while taking risks. It’s to be proud and celebrate successes (and even mistakes).

5:45 PM – 6:15 PM

THE STORY OF AN IDEA | HÔTEL DES COMMANDANTS
Presenter: Michael Briand and Frédéric Jacques
Bilingual presentation

The Radoune gin by O’Dwyer distillery will soon be available in stores. Many are already aware of this, due to their social media publicity strategy and search for financial partners. All of this came about from an idea going back more than a decade ago. During this conference, you will hear the story of how Michael Briand and Frédéric Jacques prepared to launch their wild mushroom gin and future production of their whisky.

7:00 PM – 7:30 PM

AN ADVENTURE IN THE WILDERNESS | HÔTEL DES COMMANDANTS
Presenter: Olivier Bazinet
Presentation in French

Griffon Aventure Hostel offers various types of accommodations and many nature activities close to the Forillon Park. Sea fishing, snorkeling, canyoning, and bike tours are some of the experiences to try along with more traditional activities. The hostel’s festive atmosphere and out-of-the-ordinary experiences attract many people, notably young travellers.

At this workshop, you’ll learn how this business has become a highly rated, must-see location in the Gaspé.

8:00 PM – 9:30 PM

MUSICAL PERFORMANCE BY THE MUSSELS  | HÔTEL DES COMMANDANTS

8:00 AM- 9:00 AM

THE ROAD TO PERCÉ | TOUR BUS
Presenter: Douglas Hunt, Tour Guide
Bilingual presentation

Douglas was born and raised in the Gaspé. After University, he returned home and had a very successful career working in the socio-economic field of government services. Years working as a community development agent gave him an in-depth knowledge of the Gaspé. After retiring, his passion for working with people made him a natural for the tourism industry. He returned to college and earned a certificate as a tourist guide and, for good measure, a Canadian master certificate as a tourist boat captain. A history buff, Douglas has a curious mind, and enjoys entertaining as a story teller, a tourist boat Captain, a maple syrup producer, and a recording artist.

During the ride that will take you from Gaspé to Percé, Douglas will share some of his stories and highlight the community organizations that are working hard to develop and preserve the region’s assets.

9:00 AM – 10:00 AM

DESTINATION CANADA | RIÔTEL PERCÉ
Presenter: Marcella Diaz
Bilingual presentation

More information coming soon.

10:20 AM – 11:20 AM

TOURISM TOWN HALL – PANEL DISCUSSION | RIÔTEL PERCÉ
TIAC, Assemblée locale
Bilingual presentation

Featuring:
Tourism Industry Association of Canada
Destination Canada
CEDEC
Tourism Gaspésie
Town of Percé

More information coming soon.

Supported by:

10:20 AM – 11:20 AM

NETWORKING LUNCH / EVENT CLOSURE | RIÔTEL PERCÉ & TOUR BUS
The Road to Percé with Douglas Hunt continues after lunch on the journey back to Gaspé.

ACCOMMODATIONS

A special room rate at the Hôtel des Commandants will be available until May 5.

To reserve, call 1-800-462-3355

Tourism Rendez-vous is made possible through partnerships with:

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