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February 6, 2020

6 things to do before pitching your business idea

One of the defining startup moments is when you get the opportunity to pitch your business to the key people who can make your idea a reality (e.g.: funders, potential partners). However, before the adrenaline rush, stress and exhilaration of the pitch, you need to roll up your sleeves for a few less glamourous, more [...]
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December 17, 2019

Should you pivot or persevere in 2020?

While the term ‘pivot or persevere’ is typically used in the startup world, it can apply to almost any business at a crossroads. Entrepreneurs periodically need to assess their business and ask themselves this question: Am I making the progress I had hoped for and is it in line with my initial strategic plan or [...]
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November 25, 2019

Three easy steps for addressing customer objections

You’ve worked hard to create an awesome product. You’ve done your market research on who your best target market is. You’ve designed great marketing materials and practiced your sales pitch 125 times. And you finally landed a meeting with the client you’ve been trying to get face time with for months. After all this effort, [...]
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October 23, 2019

How to get your business unstuck

There are moments of ‘stuck’ throughout every business startup and growth stage. Heck, there are moments of stuck most days if you’re an entrepreneur. The Cambridge dictionary defines stuck as “unable to move, or set in a particular position, place, or way of thinking; in a difficult situation, or unable to change or get away [...]
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October 15, 2019

Need to restore your faith in “today’s youth”? Enter Keith Whiteduck

So many kids wish for a guitar or a keyboard for Christmas as they dream of becoming a rock star. Keith Whiteduck’s world changed when at age 14 he received a $100 guitar ordered from the Sears catalogue. This gift inspired him to pursue a career as a musician. By 16, he began song writing. [...]
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