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July 23, 2019
5 ways to find your ideal customer
The foundation of a successful business is based on a single important element: knowing your customer. After all, if there’s no one to sell to, there’s no profit – and you won’t be in business for long without income. When planning to start a business or expand to new markets, you need to figure out [...]
July 23, 2019
How to make your tourism business stand out
In Canada, tourism generates $102 billion in annual economic activity, 1.8 million jobs, and contributes as much to our country’s wealth as agriculture, fisheries and forestry combined. Over half (56%) of tourism jobs are in rural areas and tend to be filled by young people and new Canadians. And increasingly, seniors are taking jobs in [...]
June 18, 2019
Indigenous entrepreneurs succeed in the face of unique challenges
As entrepreneurs from Quebec’s Kitigan Zibi Anishinabeg (KZA) community focus on starting businesses, they’re being encouraged to set their sights on the world vs. just their traditional communities and networks. For some Indigenous entrepreneurs, this is a big mindset shift. For the most part, Indigenous entrepreneurs value collective success and community over economic profit related [...]
May 24, 2019
What’s the best way to fail?
For an entrepreneur, failing is often considered a rite of passage. Some say fail fast and fail often. It can also be argued that encouraging entrepreneurs to fail fast and often means they don’t actually have time to learn from those failures. The reality is, as a startup or business owner you will fail at [...]
May 17, 2019
Are you a frontier firm?
When we think of ‘frontier firms’ we often think of large companies that have offices and warehouses all over the world, globally positioned to grab opportunity in any market. The Organization for Economic Cooperation and Development (OECD) defines a ‘frontier firm’ as “[a] firm at the global productivity frontier – defined as the most productive [...]