Date(s) - 22/01/2020
2:00 pm - 3:00 pm
It’s one thing to have a million-dollar idea; it’s quite another to get it to market in front of the right people.
How do you home in on the marketable components of your business idea? How do you validate your business idea? How will you figure out who and where your market is?
On the next SBSchat we’ll be sharing tips, tools and resources that can help you turn inspiration into income!
Q1 – Finding a market for your product or service is a tall order. Where should you begin?
Q2 – How exactly do you “validate” your product/service idea?
Q3 – How do you define a target market?
Q4 – What type of market intel should you gather before choosing a market to concentrate on? What are some ways you can listen in on these markets to determine what they need?
Q5 – What does the saying “Focus on wallet share, not market share” mean? How important is it when assessing your market opportunities?
Q6 – How important is it to research what your competition is doing? What indicators should you look at?
Q7 – What are some tools/resources/websites/organizations that can help you identify market needs?
Q8 – Given that there are many variables that could help make or break your success in a given market (from profitability to consumer trends to risks and barriers), what should you include in a marketing plan?
Q9 – When you’re in the launch phase, who are your champions and how can you leverage their input and assets?
Q10 – If you’re feeling overwhelmed following several potential market leads and the many to-do’s on your journey to find lucrative markets, what can you do to de-stress?
Q11 – Any other tips or advice before we sign off today?