TOURISM INTELLIGENCE NETWORK | Edition 11 | Decembre 2017
In partnership with RDÉE Canada and the Chaire de tourism Transat de l’ESG UQAM, this initiative is designed to share essential information to support the development of the tourism industry within Canada’s Official Language Minority Communities.
Using technology to promote heritage
Since last July, the federation of municipalities called a Communauté de communes in the Briançonnais region of France has been helping visitors learn about its cultural heritage in a fun, interactive way using three innovative tools. E-Patrimoines combines virtual reality, augmented reality, a mobile app and a tactile table to showcase its territory through a wide variety of content such as videos, historical re-enactments, animation, 360° photos, expert testimonials, and much more. Visitors walk along four themed paths that are important for Briançon heritage.
Wearers can make use of the virtual reality headset to explore more than 840 km² of local landscape. Visitors can download the augmented-reality mobile app and use it to discover all the local attractions. Visitors can use the multi-user touch table available in tourist offices to access multimedia content (audio, photos, texts, 360 ° photos, videos, etc.) on different points of interest.
Source: Club Innovation & Culture France (in French only)
Discovering a destination through Escape
The game of Escape has become a huge hit in the entertainment world; it’s also a great way to showcase tourist attractions. Here are three French examples of the trend:
- OpenTour, a subsidiary of the RATP Group, offers unusual tours. Visitors travel around Paris for 2 hours on a tour bus, stopping at several of the city’s tourist attractions to try and find clues that will foil the evil plans of two dastardly characters.
- At the Tellure Mine Theme Park in Alsace, members of Expedition 52 leave on their mission to find a lost treasure in the mine’s tunnels.
- On weekends throughout October, five natural and historic sites in Seine-Maritime set up an Escape game that challenged visitors to move from room to room to chase away imaginary ghosts, solving a series of riddles as they go. Between 6,000 and 7,000 brave people took up the challenge, more than double the expected number.
Source: TourMag (in French only)
Did you say “champing”?
Champing, a contraction of the words church and camping, is both an idea that could revive deserted churches, and a business opportunity that many rural communities could pick up on. This was the thinking that, in 2014, prompted England’s Churches Conservation Trust to set up a pilot project at the medieval All Saints’ Church. Since then, a number of other churches have started opening their doors to overnight visitors. The Trust also offers local outings to its overnight guests, such as hiking, canoeing, meditation and story-telling evenings. Devotees are spreading the good news of this unusual accommodation option!
Source: Small Biz Survival
Source: The Churches Conservation Trust
Interactive family fun
The theme of this year’s European Heritage Days (EHCs) was Youth and Heritage. The Conseil d’architecture, d’urbanisme et de l’environnement des Pyrénées-Atlantiques (Council for Architecture, Urban Planning and the Environment), which organized the region’s EHCs last September 16 and 17, provided participants with a game booklet and a route for a fun, family architectural tour. Thus equipped, everyone set off in search of the treasures of the village of Lanne-en-Barétous.
Source: We tourisme (in French only)
Discovering Saskatchewan’s Francophone communities through an outdoor treasure hunt
As part of the festivities surrounding Canada’s 150th anniversary, the Conseil économique et coopératif de la Saskatchewan, or CÉCS (Saskatchewan Economic and Cooperative Council) has launched a project to showcase the tourism and cultural heritage of the province’s Francophone communities. To do so, the CÉCS created 150 bilingual geocaches and organized a contest to get the word out. The Council has also developed workshops to support community organizations, businesses, and individuals who would like to create bilingual geocaches in their regions.
Four economuseums joins forces to transmit their culture
For the fourth consecutive year, artisans working at four “economuseums” around the area of Charlevoix, Québec, have combined their expertise to offer visitors the opportunity to create an original dish based on local culture and food products. Visitors can prepare the Charlevoix Economuseum Salad after purchasing the ingredients at partner businesses. Hotel and restaurant partners also prepared and served the salad to their guests throughout the tourist season. A great way to promote the region’s agri-food culture!
Source: TourismExpress (in French only)
Increasing corporate visibility and sales through guided tours
The Chambers of Commerce in the region of Brittany have encouraged companies such as the Maison d’Armorine in Quiberon to organize visits year-round. The aforementioned candy factory has been opening its doors to the public for more than 20 years. In fact, it has created a guided tour that welcomes an average of 30,000 people per year. Before they leave, many of the visitors buy a product they saw on the tour. More than a hundred Breton companies offer such year-round tours. They help showcase corporate expertise and increase the visibility of local industries, and enable visitors to the region to take home a locally-purchased treat: a win-win situation!
Source: Ouest France (in French only)
Source: Ouest France
What NOT to do on social media in 2018
The people at Jarvee, a Windows-based social media automation software tool, recently posted an article with the six social media behaviors to avoid in 2018, namely:
- Having too many promotional messages;
- Posting irrelevant information;
- Tweeting too much;
- Using slang/jargon awkwardly ;
- Being too quiet;
- Not replying to messages
Smoothing the way for international visitors
Last summer and for the fifth year, the Paris-Île-de-France Regional Chamber of Commerce and Industry and the Paris-Île-de-France Regional Tourist Board launched a major awareness campaign called “Do You Speak Touriste?” The campaign includes a number of tools designed to help hotel, restaurant and store owners improve their skills when it comes to welcoming international tourists, such as:
- A guide with helpful information about the main nationalities visiting the area;
- A website with information and advice: doyouspeaktouriste.fr;
- An application, entitled Yes, I Speak Touriste that lists local shops, hotels and restaurants based on the languages spoken there.
Source: Veille Info Tourisme (in French only)
Source: Do you speak touriste?
Establish a workers’ cooperative to fill a local HR need? Why not?
The Coopérative des travailleurs indépendants et multidisciplinaires d’Antoine-Labelle, or COOPTIMAL (a cooperative of independent and multi-skilled workers) in Québec’s Laurentians region, has a pool of employees that local companies in need can hire on a casual, temporary or seasonal basis. The initiative ensures good working conditions for people working in the tourism and hospitality industries as well as in such fields as reception, concierge services, event management and outdoor activities. It also provides local tourism businesses with much-needed flexibility, making them more competitive and more productive. Another example of a win-win situation!
Source: Cooptimal (in French only)
A new program to help immigrant entrepreneurs set up businesses outside urban areas
Last October, the Regroupement des jeunes chambres de commerce du Québec, or RJCCQ (Québec Coalition of Young Chambers of Commerce) launched a brand new initiative to encourage young entrepreneurs who have emigrated to the province and are from different cultures to settle in the regions. Over the next two years, the Québec government and Mouvement Desjardins will each invest $400,000. The money will fund trade missions to different regions of the province to help young immigrant entrepreneurs set up their businesses and get involved in local economic development.
Source: RJCCQ (in French only)
New funding program for accessible tourism
The Québec government will invest $5 million to make Québec’s tourism establishments more accessible to people with disabilities. The Programme d’accessibilité des établissements touristiques 2017-2022, or PAET, is managed and administered by Kéroul and provides financial support to businesses that want to transform or improve their infrastructure and promote responsible and sustainable tourism. The program will end on March 31, 2022 or when the budget runs out.